The Entrepreneur as Hero
There are many common definitions of an entrepreneur. Usually, the definition is something like: “someone who starts up and finances a new commercial enterprise for profit.” This definition, and the others like them, speaks to what an entrepreneur does and, in so doing, misses what is the essential ingredient of what makes an entrepreneur. To me, the entrepreneur is defined not by what they do, but by what they want to accomplish. It is their aspirations that set them apart and their goals which drive them. Look at entrepreneurs as a combination of aspirations and skills. What they want to do and their abilities to do what they want to accomplish
This guide attempts to give the entrepreneurial CEO a guide or roadmap so that they can determine where they are in the process of moving from where they were to where they want to be.
The media has sensed the unique attributes of entrepreneurs and have a disproportionate fascination with entrepreneurs. Their successes and failures are over-reported. Entrepreneurs are occasionally tapped for celebrity status. Why? Because their story is one of the few available in these times where there are few real heroes. Individuals with real character, overcoming long odds, finding valuable "treasures" and assembling bands of companions to help them. The adventurer and explorer have few places left to go except the under water world and space (which often requires a government and corporate sponsorship). The entrepreneur explores new products and new businesses. The journey is the adventure.
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